Supply chain visibility is important for a number of reasons:

1. It allows companies to track the movement of goods and materials as they flow through the supply chain. This can help identify bottlenecks and delays, as well as enable more efficient planning and decision-making.
2. It helps companies to identify and mitigate risk. For example, if there is a disruption in the supply chain, companies can use supply chain visibility to quickly identify the source of the disruption and take corrective action.
3. It enables companies to respond more quickly to changes in customer demand. By having visibility into the supply chain, companies can more easily adjust production and distribution to meet changing customer needs.
4. It can help to improve customer satisfaction by ensuring that orders are fulfilled on time and that the right products are delivered.
5. It can help to reduce costs by enabling more efficient use of resources and by reducing the need for safety stock and other inventory buffers.

Overall, supply chain visibility is an important factor in the success of a business, as it enables companies to be more responsive, efficient, and effective in meeting the needs of their customers.