Unlocking Growth Opportunities with Predictive Analytics in E-commerce


In the fast-paced world of e-commerce, staying ahead of the competition requires accurate demand forecasting and proactive decision-making. This is where predictive analytics comes into play. By leveraging advanced algorithms and data-driven insights, e-commerce brands can unlock growth opportunities and optimize their supply chain operations. In this article, we will explore the power of predictive analytics in demand forecasting and its impact on e-commerce success.

The Importance of Predictive Analytics in E-commerce

In today’s digital landscape, e-commerce brands face numerous challenges in meeting customer demands, optimizing inventory, and delivering a seamless customer experience. Predictive analytics provides a solution by leveraging historical data, market trends, and advanced algorithms to forecast future demand with precision. According to  McKinsey’s Succeeding in the AI Supply Chain Revolution estimates that AI and ML’s ability to support better decision-making through the analysis of massive volumes of data has enabled early adopters to improve logistics costs by 15%, inventory levels by 35% and service levels by 65%.

Leveraging Supply Chain Analytics for Demand Forecasting

Effective demand forecasting is crucial for e-commerce brands to meet customer expectations, minimize stock-outs, and reduce inventory carrying costs. By harnessing the power of supply chain analytics, brands can analyze vast amounts of data, identify demand patterns, and generate accurate forecasts. 

Viz IQ brings the power of forecasting to you without you having to hire a team of data scientists. Forecasting is enabled for every time series trend graph we provide and if you would like to have a forecast that you don’t see, you can use natural language querying to auto-generate the forecast. 

Viz IQ also identifies your fast moving products and your slow moving products. 

For fast-moving products , we will provide you with days remaining with the ability to set thresholds and send alerts so you never run out of product.

On the flip side, you also want to also identify slow-moving product so that you can create bundles and get those slow-moving products out of your inventory.

Viz IQ also provides geo-analysis so that you see exactly where your demand is coming from geographically and if you may need to procure warehousing to keeping shipping cost on your customer orders down.

Companies that leverage advanced supply chain analytics achieve on average a 20% reduction in forecasting errors, resulting in improved inventory management and lower costs.


As the e-commerce industry continues to evolve, predictive analytics has emerged as a powerful tool for demand forecasting and supply chain optimization. By leveraging our advanced algorithms and data-driven insights, e-commerce brands can unlock growth opportunities, enhance customer experiences, and drive operational excellence. 

Are you ready to harness the power of predictive analytics in your e-commerce business? 

Discover the benefits of Viz IQ, our cutting-edge predictive analytics platform, and unlock the full potential of your supply chain operations.

For Shopify merchants, go to the App Marketplace and install Viz IQ.

For enterprise customers Drop us a note at demo@heftiq.com

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